Local SEO software for agencies, without the per seat bill.
Pricing follows locations, not people, so adding a colleague costs nothing. Reports carry your branding and none of ours. Every client sits on one screen sorted by who is slipping, so you make the call before they do.
$5.33 per location, per month. Three day trial. No charge per user.
Agency pricing in this category is usually built around two charges that have nothing to do with the work: a fee per user, and a tier that holds back the tools you need most. Both exist to create upgrade pressure rather than to reflect cost.
The per seat charge is the more damaging of the two, because it makes involving the person who actually does the work an additional expense. That is how agencies end up with one shared login, no record of who changed what, and a measurement history nobody quite trusts.
Here the unit is the location, because that is what is genuinely being served. Team size does not enter into it. Every tool is on the one plan, reports are white label as standard, and the whole client book sits on a single screen.
What agencies actually pay for, and what they lose
Per seat pricing punishes the team
Charging for the person doing the work means fewer people get access. Shared logins follow, then no audit trail, then an argument about who changed a client's hours. The saving is imaginary and the cost is real.
Reporting eats a day a month, per client
Open four tools, screenshot the numbers, paste them into a document, write a paragraph. Twelve times a year. It is the first thing dropped when you are busy, and a late report starts every client conversation on the back foot.
Reports change shape month to month
A section gets quietly removed because the number looked bad. Now the client cannot compare March with April, and the report stops meaning anything to either of you.
You find out about an unhappy client late
Checking thirty accounts properly means opening thirty dashboards, which is a day nobody has. So checking becomes reactive, and the first signal is an email from a client who decided something a month ago.
The quiet accounts are the ones that leave
The clients who never email are the ones you look at last. Silence is not satisfaction, and a quiet account can churn without ever raising a complaint.
Tiers hide the measurement
The most common thing removed from a cheaper plan is the rank tracking, which is the one thing that makes everything else evaluable. You end up paying the top price to do the basic job.
How an agency actually runs this
- 1
Put every client in, including the quiet ones
The quiet accounts are the ones that slip unnoticed, so leaving them out defeats the purpose.
- 2
Baseline every location on day one
Measure before you do any work. Without a before, improvement is only your word, and that is a difficult position at renewal.
- 3
Set the report shape once and leave it
The same sections in the same order every month. Comparability is worth more than a prettier layout.
- 4
Work the portfolio view weekly
Ten minutes across the whole book, sorted worst first. Open only the flagged accounts.
- 5
Call about a dip before the client notices
This single habit changes the tone of the relationship more than any feature on this page.
- 6
Write the note yourself
Two or three sentences on what changed and what happens next. The charts give it weight. The sentence is what gets read.
What clients actually read in a report
The charts give a report authority. The two sentences at the top explaining what changed and what happens next are what actually gets read. Most agencies have this backwards and spend their time on the charts.
The consequence is reports that are impressive and unread. A client who cannot tell in ten seconds whether things got better or worse will stop opening them, and a report nobody opens is worse than no report, because you are paying for it in time.
Fix the shape once, automate the assembly, and put your effort into the note. That is the part a tool cannot write and the part that renews the retainer.
How to price local SEO when the tooling is per location
Per location tooling makes your own pricing easier to reason about, because your cost scales the same way your client's scope does. A five location client costs you five units and you can price accordingly.
The trap is bundling the tool cost invisibly and then absorbing every new location a client adds. Passing through the location count, or at least tracking it, keeps a growing client from quietly becoming an unprofitable one.
It also gives you a straightforward answer to the awkward question about what you charge for. You measure, you fix, you report, and the measurement has a cost per location that both sides can see.
Why per location beats per seat for an agency
Every scan, profile, review stream and report attaches to an address. That is what the work is done to, so it is the honest unit to charge for. What it costs to serve a client scales with addresses, not with how many of your staff look at the screen.
Per seat pricing has the opposite effect. It makes adding the junior who does the actual work an extra line item, so they do not get an account. The login gets shared, the audit trail disappears, and nobody can answer who changed a client's hours last Tuesday.
Ten locations cost ten times one location, this month and next year. There is no tier boundary to cross and nothing to renegotiate when a colleague joins.
What white label actually has to mean
White label is often a checkbox that removes a logo and leaves the platform's name in the footer, the file name and the sending address. That is not white label, and clients notice.
Here it means your branding throughout and no marks of ours anywhere in the document. A client reading your report has no reason to go looking for the tool behind it, which is the entire commercial point.
It is on the one plan rather than being the reason to upgrade. Charging an agency extra to remove someone else's logo is the clearest example of pricing that exists to create pressure rather than to reflect cost.
Why the portfolio view is the feature that keeps clients
Churn is rarely a surprise in hindsight. The account was slipping for two months, nobody looked, and the client noticed first. By the time the email arrives they have already decided something.
One screen with every client and the direction each is moving turns that around. The accounts that need attention float to the top, and ten minutes a week covers a book that would take a day to check properly.
Direction matters more than position here. An account at third and falling needs you now. One at seventh and steady may be entirely fine. A snapshot cannot tell those apart, which is why the trend is the thing to sort by.
Where this is not the right fit
If your agency does general SEO and local is an occasional add on, a dedicated local platform is probably more than you need. The free tools will cover the odd request.
If you resell a white label service and never touch the profiles yourself, what you want is a fulfilment partner rather than tooling.
And if your clients are enterprises with fifty thousand locations and procurement requirements, the enterprise platforms exist for a reason. Governance at that scale is a different product.
The mistakes that cost the most
Reporting activity instead of outcomes
Posts published and citations built prove effort, not effect. A client who cannot see whether calls changed will eventually ask what they are paying for, and activity reporting has no answer to that question.
Changing the report when a number looks bad
Removing a section because it went the wrong way destroys comparability, and clients work it out. The first genuinely bad month then becomes impossible to explain, because nothing lines up with the month before.
Only checking the accounts that complain
The quiet clients are the ones who leave without warning. Silence is not satisfaction, and an account that never emails is the one most likely to churn at renewal.
Baselining after the work has started
If the first measurement happens in week three, the first three weeks of improvement are invisible and everything afterwards is arguable. Measure before you touch anything, even when the client is impatient.
Sharing one login across the team
Usually done to avoid per seat fees. It removes any record of who changed what, which becomes a real problem the first time a client's hours are wrong and nobody can say why.
Promising rankings
Nobody can guarantee a position, and the ones who do are setting up a conversation they will lose. Promise measurement, a clear order of work and honest reporting, which are all things you can actually deliver.
Where the difference actually shows
| What agencies need | Typical platform | Local SEO Tool |
|---|---|---|
| Team members | Charged per seat | Unlimited, no charge |
| White label reports | Usually the top tier | On the only plan |
| Rank tracking | Often a higher tier | Included |
| Client book overview | Rare | One screen, sorted by direction |
| Adding or removing clients | Contract dependent | Any time, both directions |
| Data if a client leaves | Varies, worth asking | Exportable |
The tools this usually starts with
All 42 are included on the one plan. These are the ones that matter first.
Portfolio Report
One view of every client and location you manage.
Local SEO Reports
Client-ready reports with GBP performance.
GBP Audit Tool
Score any profile and pitch the fix list.
Competitor Tracker
Compare competitors and spot ranking gaps.
Multi-Location Report
Roll up performance across all locations.
Full Rank Report
Every keyword, every grid point, one export.
Questions people ask
Can I put my clients on their own logins?
Yes, scoped to their own locations. Many agencies prefer this to emailing PDFs, because the client can look whenever they want and stops asking for interim updates.
How do I show value in the first month?
Baseline everything on day one and fix the empty profile fields immediately. Those are certain gains, and having the before measurement is what makes the after credible.
What if a client wants to keep their data?
It is exportable. That is worth telling them up front, because it removes the lock in objection that comes up in most renewal conversations.
Is there a separate agency rate?
No, because per location pricing already suits agency work. You pay for the locations you manage and nothing per user, which is usually cheaper than an agency tier once your team is more than two people.
Are the reports genuinely white label?
Yes, entirely. Your logo and colours throughout, and no platform marks anywhere in the document. It is on the standard plan rather than being an upgrade.
How many users can I add?
As many as you like. Pricing follows locations, so team size does not change the bill.
Can I add and remove client locations?
At any time, in both directions. Billing follows what you are actually measuring, so a client leaving does not leave you paying for them.
What happens to the data if a client leaves?
It is exportable before you go. A rank history you cannot take with you is not really yours, and it is worth asking that question of any provider you use.
Can clients get their own login?
Yes, scoped to their own locations. They see their data and nobody else's, which is usually easier than emailing a PDF.
Do you offer a reseller or partner programme?
The white label reporting and unlimited users cover most of what a partner programme normally exists to provide. For anything beyond that, get in touch and we will talk about the arrangement.
What if I manage more than a hundred locations?
The pricing stays the same per location. Above about a hundred it is worth a conversation about how locations are grouped and who needs access to what, because the setup differs.
Every tool. One price. Nothing extra to buy.
All 42 tools at $5.33 per location per month, with unlimited users and a three day trial.