Review Widget
Show your live reviews on your own website, updating automatically as new ones arrive.
A review widget embeds your real reviews on your own site and refreshes as new ones land. The reader sees dated reviews from your actual profile rather than three quotes you chose.
What it does
Reviews do most of their persuading on your own website, not on your Google profile. Somebody who arrived from a search, read your services page and is deciding whether to enquire is at the exact moment where proof matters. And at that moment your reviews are on a different site they would have to go and find.
The usual stand in is a testimonials page. Three quotes, no dates, no source, chosen by the business. Everybody reading understands the choice was favourable, which is why it persuades far less than the business hoped. Praise you picked yourself gets discounted automatically.
An embedded widget shows live reviews from your actual profile, updating as new ones arrive. The source is obvious, the dates are real, and nothing was hand picked. That is a completely different thing to read.
It also solves the maintenance problem. A testimonials page written in 2023 is a page that quietly says nothing has happened since. A widget is current by definition, without anyone updating it.
Everything you get
Live from your profile
Reviews come from the real listing, so the reader can check them.
Updates on its own
New reviews appear without anyone touching the page.
Dates shown
A dated review reads as real. An undated quote reads as marketing.
Choose the layout
Grid, slider or list, so it fits the page rather than fighting it.
Filter by rating
Show four and five star reviews without hiding that a rating and a count exist.
Per location widgets
Each location page shows its own reviews rather than one shared set.
Star rating and count
The headline numbers alongside the reviews, because the count is part of the proof.
Fast to load
Built so it does not slow the page it is meant to help.
Works on any site
A snippet you paste, on WordPress or anything else.
From setup to first result
- 1
Pick the page
Services and location pages beat the home page. Put it where somebody is deciding.
- 2
Choose the layout
Match the page. A slider suits a narrow column, a grid suits a wide one.
- 3
Set the filter
Four and five star is normal. Keep the overall rating and count visible.
- 4
Use the right location
A location page should show that location reviews, not the estate.
- 5
Paste the snippet
One block of code, wherever you want it to appear.
- 6
Check it on a phone
Most of the people reading it are on one.
- 7
Leave it alone
That is the point. It stays current without anyone maintaining it.
What changes when you use it
- Keeping a hand picked testimonials page as well
- Hiding the rating and count
- Head office reviews on a branch page
- Burying it on the home page
- Never checking it on mobile
- The decision happens on your site
- Chosen quotes get discounted
- Dates do the work
- A testimonials page ages badly
- The count is part of the proof
The decision happens on your site
Not on your profile. Proof needs to be where the decision is being made.
Chosen quotes get discounted
Everybody knows a testimonials page was curated. That is why it persuades less than it should.
Dates do the work
A review from last month reads as a business that is busy. An undated quote reads as copywriting.
A testimonials page ages badly
One written two years ago quietly says nothing has happened since.
The count is part of the proof
Four hundred reviews at 4.7 is a different message from six reviews at 5.0, and hiding the count invites suspicion.
Location pages need their own
A branch page showing head office reviews is worse than showing none.
What it measures
- Reviews shown per page
- How recent the newest review is
- Rating and count displayed
- Widgets live per location
- Load time added to the page
- Pages carrying the widget
Reports you can send
Every output can be exported and carries your branding, never ours.
Embed snippet
One block of code for any site.
Live review feed
Your real reviews, updating.
Rating and count
The headline numbers alongside.
Per location feeds
A separate widget per site.
Layout options
Grid, slider or list.
Display rules
Which ratings show and how many.
Who this is built for
Put live proof on a client site without building anything.
Branch pages that show branch reviews.
Local proof on every franchisee page.
Replace a stale testimonials page with something current.
Get more out of it
- Put it on services and location pages, not just the home page.
- Show dates. They are what makes it read as real.
- Keep the overall rating and count visible even when filtering.
- Give each location page its own reviews.
- Check it on a phone before you call it done.
- Retire the old testimonials page once the widget is live.
Keeping a hand picked testimonials page as well
Live reviews next to curated quotes makes the curated ones look worse, not better.
Hiding the rating and count
Showing only five star reviews with no count reads as selective, which is the thing you were trying to avoid.
Head office reviews on a branch page
A reader checking the branch will notice, and it undoes the trust the widget was there to build.
Burying it on the home page
The home page is not where people decide. Services and location pages are.
Never checking it on mobile
Most readers are on a phone, and a widget that breaks there is worse than no widget.
By hand, or with this
| Doing it manually | With Review Widget |
|---|---|
| Three quotes you chose | Live reviews from the real profile |
| No dates | Dated, so it reads as current |
| A page written two years ago | Updates on its own |
| Reviews one click away | Proof on the page where they decide |
| One set for every branch | A feed per location |
| Somebody has to maintain it | Nothing to maintain |
- Choose the services and location pages
- Pick a layout that fits the column
- Show dates, rating and count
- Point each location page at its own reviews
- Paste the snippet
- Check it on a phone
- Take down the old testimonials page
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
Why not just use a testimonials page?
Because everybody knows the quotes were chosen by you. Live, dated reviews from a profile the reader can check persuade far more than praise you picked yourself.
Will it slow my site down?
It is built not to. A widget that costs you page speed defeats the point, since the same visitors are the ones you are trying to convince.
Can I show only good reviews?
You can filter by rating, but keep the overall rating and count visible. Five star only with no count reads as selective and does more harm than good.
Does it work on any website?
Yes. It is a snippet you paste, on WordPress or anything else.
Can each location show its own reviews?
Yes, and it should. A branch page showing head office reviews is worse than showing none at all.
Does it update automatically?
Yes. New reviews appear without anyone touching the page, which is the main advantage over a testimonials page.
Where should I put it?
On the pages where people decide. Services and location pages, not just the home page.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Review Widget and the other 41 tools.