Multi-Social Scheduling
Publish to Facebook, Instagram, LinkedIn and more in the same place you schedule your profile posts.
Multi social scheduling lets you write a post once and publish it to your Google Business Profile and your connected social channels from one screen, adjusting the wording per network.
What it does
Most local businesses publish much the same update to their Business Profile and their social channels. Doing that in two separate systems doubles the work for the same content and guarantees the channels fall out of step, because whichever tool is easier gets used and the other quietly lapses.
The lapse is usually visible. A Facebook page whose last post was in March, sitting next to an active Business Profile, tells a customer something about the business that is not true. The inconsistency becomes the message, and the cause was the tooling rather than anything anybody decided.
One composer publishing to every channel takes the duplication away. Write once, pick the destinations, change the wording where a network needs it, and schedule everything from a single calendar. The channels stay in step because keeping them in step stops costing anything.
What it does not do is make every network worth using. Connecting five channels and posting to all of them is not a strategy. Pick the ones your customers actually use and let the others go.
Everything you get
One composer
Write once and publish to your Business Profile and connected social channels from the same screen.
Change it per network
Adjust wording, images or hashtags per channel from one draft rather than rewriting it.
One calendar
Everything scheduled across every channel and location in one view, so gaps and clashes are visible.
Many accounts
Connect the channels each location or brand uses, including separate accounts per site.
Different images per channel
Attach a different image or crop per network where the shapes or conventions differ.
Schedule in bulk
Publish across many locations and channels in one action instead of repeating per destination.
Manage the queue
Edit, reorder or cancel scheduled items before they go out, individually or in bulk.
Reporting per channel
Confirmations and failures reported per network and location, not as one summary.
Failure alerts
Told when a channel rejects a post, instead of finding out weeks later.
From setup to first result
- 1
Connect only the channels you use
Five connected networks you never look at is not a strategy. Pick the ones your customers are on.
- 2
Write the post once
Start from one draft. Everything after this is adjustment, not rewriting.
- 3
Pick the destinations
Profile, Facebook, Instagram, LinkedIn. Whichever apply to that location.
- 4
Adjust per network
Wording, hashtags and image shape. A post that reads well everywhere usually reads slightly differently on each.
- 5
Schedule it from one calendar
Everything in one view, so a clash or a gap is visible before it happens.
- 6
Read the result per channel
A post can succeed on three networks and fail on the fourth without saying so.
- 7
Review what the channels are worth
If one has produced nothing in six months, stop feeding it.
What changes when you use it
- Connecting every network you can
- Posting identical text everywhere
- Letting one channel lapse
- Ignoring failures per channel
- Using the same image everywhere
- Two systems means one gets abandoned
- A dead Facebook page contradicts an active profile
- Duplication is what causes the drift
- Networks are not interchangeable
- A single calendar shows the clashes
Two systems means one gets abandoned
Whichever is easier gets used. The other lapses, and the lapse is visible to customers.
A dead Facebook page contradicts an active profile
A customer seeing one active and one silent draws a conclusion, and it is not the one you want.
Duplication is what causes the drift
The channels fall out of step because keeping them in step costs double. Remove the cost and the problem goes.
Networks are not interchangeable
The same words rarely land identically on a profile post and on Instagram. Adjusting from one draft is the middle ground.
A single calendar shows the clashes
Two people posting the same thing on the same day is only visible when everything sits in one view.
More channels is not better
Connecting five and feeding them all badly is worse than doing two properly.
What it measures
- Posts published per channel
- Posts published per location
- Channels connected against channels used
- Failures per network
- Days since each channel last posted
- Gaps and clashes in the calendar
Reports you can send
Every output can be exported and carries your branding, never ours.
Unified calendar
Every scheduled item across channels and locations.
Confirmation per channel
What published where, and what failed.
Failure report
Which network rejected what, and why.
Channel activity
How much each network is actually being used.
Queue view
What is coming up across everything.
Branded export
Publishing activity in a document with your logo.
Who this is built for
Publish for a client across every channel from one calendar.
Keep each site profile and its social accounts in step.
Give sites approved content for every channel they run.
Write once instead of posting the same thing three times.
Get more out of it
- Connect only the channels your customers actually use.
- Write one draft and adjust it per network rather than starting again.
- Use one calendar so clashes and gaps are visible.
- Read the result per channel. A post can fail on one network silently.
- Give each network the image shape it wants.
- Drop a channel that has produced nothing in six months.
Connecting every network you can
Five channels fed badly is worse than two fed properly. Connecting one is not the same as using it.
Posting identical text everywhere
What reads well as a profile post often reads oddly on Instagram. One draft, adjusted, is the right amount of effort.
Letting one channel lapse
A Facebook page last updated in March next to an active profile tells a customer the wrong thing.
Ignoring failures per channel
A post can publish on three networks and fail on the fourth without producing anything you would notice.
Using the same image everywhere
Networks crop differently. An image that works on one can be cut badly on another.
By hand, or with this
| Doing it manually | With Multi-Social Scheduling |
|---|---|
| Two systems, one gets abandoned | One composer for every channel |
| The same words on every network | One draft adjusted per channel |
| No idea what clashes | A single calendar across everything |
| Failures nobody sees | Results reported per channel and location |
| One image cropped badly everywhere | A different crop per network |
| Channels fed out of habit | Activity per channel, so you can drop the dead ones |
- List the channels your customers actually use
- Disconnect the ones you never look at
- Write one draft per update
- Adjust wording and images per network
- Schedule everything from one calendar
- Read the confirmation per channel
- Review channel activity every few months
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
Which channels can I publish to?
Your Google Business Profile plus the connected social channels each location uses, including separate accounts per site.
Should the same post go everywhere?
Start from one draft and adjust it. What reads well as a profile post often reads oddly on Instagram, and a single word change is usually enough.
Why do channels fall out of step?
Because publishing in two systems doubles the work. Whichever is easier gets used and the other lapses, and the lapse is visible to customers.
Does a stale social page hurt me?
It contradicts an active profile. A customer seeing one busy and one silent since March draws a conclusion about the business, and it is not the one you want.
Can I use different images per network?
Yes. Networks crop differently, so attaching a different image or crop per channel stops a good photo being cut badly.
How do I know it published everywhere?
Confirmations are reported per channel and per location. A post can succeed on three networks and fail on the fourth without telling you.
Is more channels better?
No. Five connected networks fed badly is worse than two fed properly. If one has produced nothing in six months, stop feeding it.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Multi-Social Scheduling and the other 41 tools.