Store Locator
Put a find a branch map on your site that pulls live details from every profile.
A store locator gives visitors a searchable map of your branches, with hours and phone numbers pulled live from each profile, so the page cannot fall out of date.
What it does
A visitor who cannot quickly find their nearest branch leaves. It is one of the most reliably measurable behaviours on a multi location website, and one of the most often ignored. The usual answer is a static list of addresses on a contact page, which works badly on a desktop and worse on a phone.
Static lists also go stale. Hours change, a branch moves, a phone number is updated on the Google profile and not on the website, and the list quietly becomes a source of wrong information that customers act on.
A locator that pulls live from each profile cannot drift. The hours on the page are the hours on the profile, because they are the same hours. Nobody has to remember to update a second copy.
The other half is the page each result links to. A locator that sends everyone to one contact page wastes the visit. Each branch should have a page of its own to land on.
Everything you get
Live details per branch
Hours, phone and address pulled from each profile rather than typed into the page.
Search by postcode or town
The way a visitor actually looks, not a list they have to scan.
Sorted by distance
Nearest first, because that is the only order that matters to somebody looking.
Map and list together
Some people read a map, some read a list. Give them both.
Open or closed right now
Live from the profile hours, including holiday exceptions.
Links to a real branch page
Each result goes to that location page rather than a shared contact page.
Directions in one tap
Straight into their maps app.
Works on a phone
Where most people are when they are looking for a branch.
Filter by what a branch offers
So somebody needing a specific service finds the site that has it.
From setup to first result
- 1
Connect every location
The locator is only as complete as the list behind it.
- 2
Let it pull live details
Do not type hours into the page. That is the copy that goes stale.
- 3
Add postcode search
It is how people look, and scanning a list is not.
- 4
Sort by distance
Nearest first. Alphabetical is useless to a visitor.
- 5
Link to a branch page
Not to a shared contact page. The visit is wasted otherwise.
- 6
Show open or closed now
It is the single most useful thing on the page.
- 7
Check it on a phone
Most people using a store locator are already out.
What changes when you use it
- A static list of addresses
- Alphabetical ordering
- No postcode search
- Linking everything to one contact page
- Never testing it on mobile
- People leave when they cannot find a branch
- Static lists go wrong quietly
- A list is not a locator
- Distance is the only useful order
- Open now answers the real question
People leave when they cannot find a branch
It is measurable, and it is one of the clearest losses on a multi location site.
Static lists go wrong quietly
A hours change on the profile and not the page, and customers act on the page.
A list is not a locator
Scanning twenty addresses on a phone is not the same as typing a postcode.
Distance is the only useful order
Nobody looking for a branch cares about alphabetical.
Open now answers the real question
Most people checking a locator want to know if they can go now.
A shared contact page wastes the visit
Somebody who found their branch should land on that branch page.
What it measures
- Locations listed
- Searches performed
- Results clicked through
- Directions requested
- Branches missing from the list
- Hours accuracy against the profiles
Reports you can send
Every output can be exported and carries your branding, never ours.
Locator page
Map and list, searchable.
Branch results
Sorted by distance.
Live hours
Including holiday exceptions.
Directions link
One tap to their maps app.
Branch page links
Each result to its own page.
Coverage view
Which locations appear and which are missing.
Who this is built for
Stop losing visitors who cannot find their nearest branch.
One locator covering every franchisee.
Live hours during a holiday period without editing a page.
Add a working locator to a client site without a build.
Get more out of it
- Pull details live. Never type hours into the page.
- Add postcode search rather than expecting people to scan.
- Sort by distance, always.
- Link each result to its own branch page.
- Show open or closed right now.
- Test it on a phone while standing outside.
A static list of addresses
It goes stale, and customers act on the wrong hours before anyone notices.
Alphabetical ordering
Nobody looking for a branch cares about the alphabet.
No postcode search
Scanning twenty addresses on a phone is a reason to leave.
Linking everything to one contact page
A visitor who found their branch should land on that branch page.
Never testing it on mobile
That is where nearly everybody using a locator actually is.
By hand, or with this
| Doing it manually | With Store Locator |
|---|---|
| A static list on a contact page | A searchable map and list |
| Hours typed in and forgotten | Hours live from the profile |
| Alphabetical order | Nearest first |
| No way to search | Postcode and town search |
| One shared contact page | A link to each branch page |
| Built for desktop | Built for a phone |
- Connect every location you operate
- Turn on live details rather than typing them
- Add postcode and town search
- Sort results by distance
- Show open or closed now
- Link every result to its branch page
- Test the whole thing on a phone
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
Why not just list my addresses?
Because a static list goes stale and cannot be searched. Hours change on the profile, the page does not, and customers act on the wrong information.
How do people usually search?
By postcode or town, then by distance. Any locator that makes them scan a list instead is losing people.
Does it show whether a branch is open?
Yes, live from the profile hours including holiday exceptions, which is usually the thing the visitor actually wants to know.
Where should results link to?
To that branch own page. Sending everyone to a shared contact page wastes a visitor who had already found what they wanted.
Does it work on mobile?
It is built for it. Most people using a store locator are already out and on a phone.
What if a branch closes?
Remove it from the record and it disappears from the locator, rather than sitting there sending people to a closed shop.
How many locations can it handle?
Any number. The search and distance sorting are what make a long list usable.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Store Locator and the other 41 tools.