GMB Post Scheduler
Write posts once, schedule them across every location, and stop logging in to publish by hand.
A Google post scheduler lets you write posts once, assign them to any set of locations and choose the dates. The posts then publish on their own, so the routine survives a busy week.
What it does
Profile posts fail for a scheduling reason, not a writing reason. Nobody struggles to describe an offer. What beats teams is remembering to publish during a week when something more urgent happened, then the week after, until the newest post on the profile is four months old and the business looks shut to anyone reading it.
A profile that looks dormant is worse than a quiet one. Somebody comparing three businesses on a map sees your last update was in spring and draws a conclusion about whether you are still trading, still busy, still worth calling. That happens in a second and you never find out it happened.
Scheduling splits the writing from the publishing. Write a month of posts in one sitting, assign them to locations, set the dates, and they go out on their own. The work moves to a week when you have time, and the rhythm survives the weeks when nobody does.
Across an estate it matters more. Twelve locations posting when their manager happens to remember gives you twelve different rhythms, and the sites with the busiest managers are usually the ones that go quiet.
Everything you get
Write once, send everywhere
Write a post once and assign it to any set of locations instead of repeating it profile by profile.
A calendar you can see
Set publish dates ahead and look at the whole queue laid out, so gaps show up before they happen.
Every post type
Offers, updates, events and product posts, each with the fields and buttons Google supports.
Buttons on the post
Add booking, call, order or learn more buttons. Posts with a button do consistently better than plain text.
Local wording where it matters
Start from a shared template and change the details that should be local, rather than sending identical text everywhere.
Photos and video
Attach images or video per post, checked before scheduling so a failure shows up now and not on the day.
Manage the queue
Reorder, edit or remove scheduled posts before they go out, one at a time or in bulk.
Expiry warnings
Flags offers whose end date has passed, so nothing keeps promoting a deal that finished.
Confirmation per location
See which profiles published and which did not, instead of assuming they all did.
From setup to first result
- 1
Write a batch in one sitting
A month at a time is the right size. Writing is the easy part once you are sat down doing it.
- 2
Pick the locations
Send a post to one profile, to a group, or to the whole estate.
- 3
Change the local details
Keep the shared wording and vary the parts that should differ per site.
- 4
Add a button
Booking, call, order or learn more. A post with a button gives the reader somewhere to go.
- 5
Set the dates
Spread them across the month. Three posts in one week and nothing after is the pattern you are trying to leave behind.
- 6
Check the calendar for gaps
The queue view exists so you can see an empty fortnight before it happens.
- 7
Read the confirmation
A post that failed at two locations gives no error unless you look.
What changes when you use it
- Posting in bursts
- Sending identical text everywhere
- Leaving offers up after they end
- Posting without a button
- Assuming it published
- Posting fails on memory, not on writing
- A stale profile reads as a closed business
- Rhythm beats volume
- Estates drift apart without a schedule
- Buttons turn readers into enquiries
Posting fails on memory, not on writing
Nobody is stuck for words. They are stuck because Tuesday got busy, and then the next Tuesday did too.
A stale profile reads as a closed business
Somebody comparing three businesses sees your last post was in spring and quietly moves on. You never learn it happened.
Rhythm beats volume
Two posts a month for a year does more than twenty in one week and nothing after.
Estates drift apart without a schedule
Twelve managers posting when they remember gives you twelve rhythms, and the busiest sites go quietest.
Buttons turn readers into enquiries
A post that only reads well is a missed chance. A booking or call button gives the reader somewhere to go.
Expired offers do damage
A promotion that ended in March still sitting on the profile tells a customer nobody is looking after it.
What it measures
- Posts scheduled per location
- Days since each location last posted
- Posts published against posts planned
- Gaps in the calendar per site
- Posts that failed to publish
- Which post types and buttons you use most
Reports you can send
Every output can be exported and carries your branding, never ours.
Post calendar
Everything scheduled, by location and by date.
Publish confirmation
Which profiles took the post and which did not.
Queue view
What is coming up, and where the gaps are.
Expiry list
Offers whose end date has passed.
Posting history
What was published, where and when.
Branded export
Posting activity in a document with your logo.
Who this is built for
Publish for every client from one calendar instead of logging into each profile.
Keep every branch on the same rhythm, including the ones with the busiest managers.
Supply approved posts franchisees can publish without going off brand.
Write a month in one sitting and stop thinking about it.
Get more out of it
- Write a month at a time. The writing is easy once you are sat down doing it.
- Spread the dates. Three in a week and nothing after is the habit you are trying to break.
- Put a button on every post that could lead to an enquiry.
- Vary the local details rather than sending identical text to forty profiles.
- Check the calendar for empty fortnights before they arrive.
- Read the confirmation. A post can fail at two locations without telling you.
Posting in bursts
A flurry of activity and then four months of nothing is the exact pattern that makes a profile look abandoned.
Sending identical text everywhere
Forty profiles carrying the same words reads as templated to anyone who checks two of them.
Leaving offers up after they end
A promotion that finished in March still showing tells a customer that nobody is looking after this.
Posting without a button
A post nobody can act on is a missed enquiry. Booking, call and order buttons are the point of posting at all.
Assuming it published
Publishing can fail at a couple of locations and give no error. The confirmation is there to be read.
By hand, or with this
| Doing it manually | With GMB Post Scheduler |
|---|---|
| Log in and post, when someone remembers | Write once and let it publish on the date |
| Twelve locations, twelve rhythms | One calendar across the estate |
| Gaps found after the fact | Empty weeks visible in the queue |
| The same text on every profile | Shared wording with local detail |
| Expired offers still showing | Flagged when the end date passes |
| No idea whether it published | A confirmation for every location |
- Block an hour and write a month of posts
- Assign each post to the right locations
- Change the local details per site
- Add a button to every post that needs one
- Spread the dates across the month
- Check the calendar for empty weeks
- Read the publish confirmation
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
What is a Google post scheduler?
A tool that lets you write profile posts once, assign them to any set of locations and choose the dates. They then publish on their own instead of somebody logging in to do it.
How often should a business post?
Weekly is plenty for most. Rhythm matters far more than volume. Two posts a month for a year does more than twenty in one week and nothing afterwards.
Do profile posts actually help?
They keep the profile looking active, which affects what a customer thinks when comparing three businesses on a map. Posts with a button also give the reader somewhere to go.
Which post types are supported?
Offers, updates, events and product posts, with the fields and call buttons Google supports for each.
Should every location get the same post?
No. Start from shared wording and change the local details. Forty profiles with identical text reads as templated to anyone who checks two.
What happens when an offer ends?
It gets flagged. A promotion that finished months ago and is still showing tells a customer nobody is looking after the profile.
How do I know a post actually published?
A confirmation per location. Publishing can fail at a couple of sites without producing any error you would notice.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you GMB Post Scheduler and the other 41 tools.